Going into the recording for their follow-up in early 2019, the band desired to create an album people would keep going back to that had a crossover hit. Despite its chart-topping debut, the album lacked longevity and crossover hits. In September 2018, Brockhampton released their fourth studio album Iridescence, which debuted atop the US Billboard 200 chart. It was promoted through the release of a visualizer that sees Champion sitting on a basketball net. The remix was also commended for the pairing of unlikely collaborators. Music critics complimented Lipa's performance in the remix for blending her vocals with Brockhampton. In the lyrics, Lipa sings about a consuming love that makes her look past all of its negatives. The remix features a sample of Usher's song " Nice & Slow" and sees Lipa joining in on the first verse, before duetting with Beatty and weaving her vocals in and out throughout, while Jon B. It also adds Brian Casey, Lipa, Jermaine Dupri, Jon B, Manuel Seal Jr., Usher Raymond, and William Wood as writers. The remix adds additional vocals from Lipa and Jon B., as well as new contributions from Beatty, Joba, Champion, and Bearface. Brockhampton further promoted the song in 2019 with performances on The Ellen Show and The Tonight Show Starring Jimmy Fallon.Ī remix of "Sugar", featuring English-Albanian singer Dua Lipa, was released as a single on March 6, 2020. The second video features the band and Beatty singing on a sound stage. The video was complimented by critics for its weirdness and sci-fi elements. The first one features a series of incongruous scenes after an alien interrupts a sex scene that a cartoon sun watches. It was promoted with the release of two music videos, both directed by Kevin Abstract. The commercial performance of the song has been attributed to a viral dance challenge on TikTok. It was awarded a double platinum certification in the US by the Recording Industry Association of America (RIAA), as well as platinum certifications in both Australia and New Zealand from the Australian Recording Industry Association (ARIA) and Recorded Music NZ (RMNZ), respectively. The song peaked at number 66 on the US Billboard Hot 100, while charting within the top 40 of charts in Australia, Canada, Ireland, and New Zealand. Some critics praised the song's production, as well as its boy band-qualities. "Sugar" received positive reviews from music critics, with several naming it a highlight on Ginger. Lyrically, the themes include drug abuse, codependency, and the stress of uncertainty. It is a hip hop, pop, and R&B slow jam, driven by an acoustic guitar loop. The song impacted contemporary hit radio formats in the United States on November 19, 2019, as the album's fifth single, before being released globally on December 13, through Question Everything and RCA Records. It was written by Matthew Champion, Ciarán McDonald, Dominique Simpson, Ian Simpson, Beatty, Jabari Manwarring, Romil Hemnani, and Chuks Chiejine, while the production was handled by Jabari Manwa and Romil Hemnani. The song features guest vocals from Ryan Beatty. " Sugar" is a song by American boy band Brockhampton from their fifth studio album, Ginger (2019).
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